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	<title>Newsletters in Focus</title>
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	<link>http://www.thenewslettercoach.com</link>
	<description>Published by Jessica Albon of The Write Exposure</description>
	<pubDate>Mon, 30 Jan 2006 23:38:43 +0000</pubDate>
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		<title>What Makes You Wonder About Newsletters?</title>
		<link>http://www.thenewslettercoach.com/archives/36</link>
		<comments>http://www.thenewslettercoach.com/archives/36#comments</comments>
		<pubDate>Mon, 30 Jan 2006 23:38:03 +0000</pubDate>
		<dc:creator>Jessica Albon</dc:creator>
		
		<category><![CDATA[Admin]]></category>

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		<description><![CDATA[I&#8217;d like to hear from you&#8211;
what do you most want to know about company newsletters?
I&#8217;ll answer these questions in upcoming issues of Newsletters in Focus.
To post your question, scroll down to the bottom of the screen where it says &#8220;Leave a Reply.&#8221;
I&#8217;m looking forward to hearing your question!

Share This
]]></description>
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		<title>How to Respond to Your Readers When You&#8217;re Not Sure How to Respond to Your Readers</title>
		<link>http://www.thenewslettercoach.com/archives/35</link>
		<comments>http://www.thenewslettercoach.com/archives/35#comments</comments>
		<pubDate>Mon, 03 Oct 2005 12:00:35 +0000</pubDate>
		<dc:creator>Jessica Albon</dc:creator>
		
		<category><![CDATA[Responsive]]></category>

		<guid isPermaLink="false">http://www.thenewslettercoach.com/archives/35</guid>
		<description><![CDATA[Last week, we talked about how to train your readers to be more responsive and I walked you through five steps to getting more reader feedback. Today we&#8217;re going to talk about what to do with the feedback once you get it.
First, let&#8217;s get one thing straight. You have to respond. That&#8217;s just a fact. [...]]]></description>
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		<title>Celebration Break!</title>
		<link>http://www.thenewslettercoach.com/archives/34</link>
		<comments>http://www.thenewslettercoach.com/archives/34#comments</comments>
		<pubDate>Mon, 25 Jul 2005 15:00:31 +0000</pubDate>
		<dc:creator>Jessica Albon</dc:creator>
		
		<category><![CDATA[NIF--12 Month Program]]></category>

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		<description><![CDATA[Next week, we&#8217;ll dive right into talking about Joy as a newsletter component, but, first&#8230;
You have to experience it!
And that&#8217;s why I&#8217;m &#8220;assigning&#8221; you a Celebration today. Here&#8217;s what you need to do:

1. Create a celebration today.
2. Enjoy your celebration!
That&#8217;s it! So, how might you celebrate?
1. In a heat wave hotspot? How about a run [...]]]></description>
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		<title>Your 2-Minute Pep Talk: Be Aware of Your Changes</title>
		<link>http://www.thenewslettercoach.com/archives/32</link>
		<comments>http://www.thenewslettercoach.com/archives/32#comments</comments>
		<pubDate>Mon, 18 Jul 2005 15:00:21 +0000</pubDate>
		<dc:creator>Jessica Albon</dc:creator>
		
		<category><![CDATA[Awareness]]></category>

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		<description><![CDATA[We all have those friends who seemingly have the gift of hospitality&#8211;you can&#8217;t set an empty glass back on the table before it&#8217;s filled again, the room isn&#8217;t too hot nor too cold, and the food is always perfect. 
And you may feel like I do&#8211;that there&#8217;s no way I could ever be that good [...]]]></description>
		<wfw:commentRss>http://www.thenewslettercoach.com/archives/32/feed</wfw:commentRss>
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		<title>Audio: Your Two-Minute Pep Talk</title>
		<link>http://www.thenewslettercoach.com/archives/33</link>
		<comments>http://www.thenewslettercoach.com/archives/33#comments</comments>
		<pubDate>Mon, 18 Jul 2005 13:58:14 +0000</pubDate>
		<dc:creator>Jessica Albon</dc:creator>
		
		<category><![CDATA[Awareness]]></category>

		<category><![CDATA[Podcasts]]></category>

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		<description><![CDATA[Audio for Your Two-Minute Pep Talk (running time, 3 minutes&#8211;because you&#8217;re a much faster reader than I am ;-)). To download the file, simply right-click the link and select &#8220;Save Target As.&#8221; Or, you can use a great podcast program like iPodder which will keep track of all of your podcasts for you.
Download audio version [...]]]></description>
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		<title>Q &#38; A: Readers Want to Read Between the Lines</title>
		<link>http://www.thenewslettercoach.com/archives/31</link>
		<comments>http://www.thenewslettercoach.com/archives/31#comments</comments>
		<pubDate>Mon, 11 Jul 2005 14:00:40 +0000</pubDate>
		<dc:creator>Jessica Albon</dc:creator>
		
		<category><![CDATA[Awareness]]></category>

		<guid isPermaLink="false">http://www.thenewslettercoach.com/archives/31</guid>
		<description><![CDATA[I&#8217;ve mentioned before that I seldom watch the news on TV, so it was a bit out of the ordinary that I saw the coverage of the terrorist attacks in London last week. Several reporters mentioned the dramatic change&#8211;from being awarded the Olympics just the day before.
What does this have to do with newsletters and [...]]]></description>
		<wfw:commentRss>http://www.thenewslettercoach.com/archives/31/feed</wfw:commentRss>
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		<title>Happy Fourth!</title>
		<link>http://www.thenewslettercoach.com/archives/30</link>
		<comments>http://www.thenewslettercoach.com/archives/30#comments</comments>
		<pubDate>Mon, 04 Jul 2005 16:07:25 +0000</pubDate>
		<dc:creator>Jessica Albon</dc:creator>
		
		<category><![CDATA[NIF--12 Month Program]]></category>

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		<description><![CDATA[
Happy Fourth of July to our US readers! We&#8217;ll be back in your email boxes next Monday. In the meantime, keep sending in your questions about Awareness in your newsletter.
Jes
Share This
]]></description>
		<wfw:commentRss>http://www.thenewslettercoach.com/archives/30/feed</wfw:commentRss>
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		<title>Your Handy-Dandy Detective Kit</title>
		<link>http://www.thenewslettercoach.com/archives/28</link>
		<comments>http://www.thenewslettercoach.com/archives/28#comments</comments>
		<pubDate>Mon, 27 Jun 2005 15:00:09 +0000</pubDate>
		<dc:creator>Jessica Albon</dc:creator>
		
		<category><![CDATA[Awareness]]></category>

		<guid isPermaLink="false">http://www.thenewslettercoach.com/archives/28</guid>
		<description><![CDATA[As a second-grader, I was a huge fan of mysteries. For Christmas that year, I received a detective kit so I could go out and solve mysteries just like the characters in my favorite books.
With fingerprinting powder, a silly disguise, and code-breaking supplies. But, the part of the kit that was the most fun to [...]]]></description>
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		<title>Audio: Your Handy-Dandy Detective Kit</title>
		<link>http://www.thenewslettercoach.com/archives/29</link>
		<comments>http://www.thenewslettercoach.com/archives/29#comments</comments>
		<pubDate>Mon, 27 Jun 2005 14:58:36 +0000</pubDate>
		<dc:creator>Jessica Albon</dc:creator>
		
		<category><![CDATA[Awareness]]></category>

		<category><![CDATA[Podcasts]]></category>

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		<description><![CDATA[Listen to Your Handy-Dandy Detective Kit by downloading the audio file. Simply right click and select &#8220;Save Target As&#8221; to start your download.
Approximate Listening Time: 3 Minutes
Audio: Your Handy-Dandy Detective Kit
Share This
]]></description>
		<wfw:commentRss>http://www.thenewslettercoach.com/archives/29/feed</wfw:commentRss>
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		<item>
		<title>What are you missing?</title>
		<link>http://www.thenewslettercoach.com/archives/26</link>
		<comments>http://www.thenewslettercoach.com/archives/26#comments</comments>
		<pubDate>Mon, 20 Jun 2005 15:00:43 +0000</pubDate>
		<dc:creator>Jessica Albon</dc:creator>
		
		<category><![CDATA[Awareness]]></category>

		<guid isPermaLink="false">http://www.thenewslettercoach.com/archives/26</guid>
		<description><![CDATA[Last week, I was talking with a client about her newsletter stats. We were looking at click-thru rates, open rates, *sales percentages* and more.
We looked at the feedback she was getting and whether or not those readers were converting. We compared how people discovered her newsletter with how likely they were to interact with her, [...]]]></description>
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