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Your Handy-Dandy Detective Kit

As a second-grader, I was a huge fan of mysteries. For Christmas that year, I received a detective kit so I could go out and solve mysteries just like the characters in my favorite books.

With fingerprinting powder, a silly disguise, and code-breaking supplies. But, the part of the kit that was the most fun to play with was a selection of plastic pieces used to create composite pictures of “suspects.”

Using a wide variety of eyes, noses, mouths, face shapes, and hair styles, I could create pictures that looked similar to people I knew.

Last week, at the end of your challenge, you were left with handfuls of numbers. And, just like those facial features, the numbers may look like a bit of a jumble before you put them together into composites. (more…)




Audio: Your Handy-Dandy Detective Kit

Listen to Your Handy-Dandy Detective Kit by downloading the audio file. Simply right click and select “Save Target As” to start your download.

Approximate Listening Time: 3 Minutes

Audio: Your Handy-Dandy Detective Kit




What are you missing?

Last week, I was talking with a client about her newsletter stats. We were looking at click-thru rates, open rates, *sales percentages* and more.

We looked at the feedback she was getting and whether or not those readers were converting. We compared how people discovered her newsletter with how likely they were to interact with her, her site, and her store. (more…)




Audio: What Are You Missing?

I’ve heard from a couple of you that you really enjoyed the audio versions of the newsletter, warts and all :-) . So, although I’m completely out of my element here and the quality really isn’t the best… I’ll continue to record an audio version of each article. For now, I’m dropping the music intro as I did a very poor job of adding that last time :-) .

To enjoy the audio, simply right click on the link below and select “Save Target As.”

These audios are made available as-is and are protected by copyright. If you’d like to share them with your newsletter list, just let me know and we can discuss it.

Approx 3 minutes. Audio: What Are You Missing?




Get Your Readers to Talk Back

Until recently, whenever someone unsubscribed from NIF, I’d send them a personal email telling them what a pleasure it had been to be welcomed into their inbox and that I wished them all the best with their newsletter.

Every so often, someone would write back an angry email (more…)




Queries on Conversation

My yellow Lab, Izzy, adores his king-sized Kong™. And, when it’s stuffed with peanut butter and dog food, don’t even think about talking to him. You’ll practically break his heart–he’s so dedicated to unstuffing his king Kong™ in a minimum of time.

Judging from the emails I received, some of you wonder if “talking” to your readers might be a similarly not-so-good idea. (more…)




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