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Telling Your Readers What to Say

This is embarrassing. But, it fits so well with today’s topic, that I’m going to share it with you anyway.

I was a very, very bossy kid. And I have a younger brother who was very easy to boss around.

He’s two years younger than I am and didn’t talk all that much (he didn’t have to…) (more…)




May I See Your Invitation to this Conversation?

Years ago (1998), there was a brilliant show called Cupid on TV. The dialog was amazing (the title for today’s article comes from the show).

The characters bantered back and forth, but not in that annoying way where it’s all about showing off and not about progressing the plot.

And that brings us to the fifth ingredient of your Newsletter of Influence: (more…)




Audio: Welcoming Unsubscribers

Download and listen to an audio version of Welcoming Unsubscribers.




Welcoming Unsubscribers

Let’s cut to the chase–if you’re not getting value from these weekly seminars, or if you just plain don’t have time to apply what you’re learning, you can unsubscribe easily by clicking on the link at the end of today’s issue.

It’s not that I want you to go! But, I don’t want you to feel like you *have* to read each issue, or that applying what you’re learning is a chore you must do before going on to more fun activities.
(more…)




Q & A About Information

This week, you sent in fantastic requests! I wish there was space to answer them all. These were the three most-asked on sharing information in your newsletter.

Q: I want to add multimedia to my newsletter, but have no idea how to start. I want to make sure it’s really professional. Please help!

Audio is definitely something you can do yourself with just a microphone and some great software. However, (more…)




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