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	<title>Newsletters in Focus &#187; Information</title>
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	<description>Published by Jessica Albon of The Write Exposure</description>
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		<title>Audio: Welcoming Unsubscribers</title>
		<link>http://www.thenewslettercoach.com/archives/21</link>
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		<pubDate>Sun, 15 May 2005 21:48:44 +0000</pubDate>
		<dc:creator>Jessica Albon</dc:creator>
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		<title>Welcoming Unsubscribers</title>
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		<pubDate>Sun, 15 May 2005 21:45:38 +0000</pubDate>
		<dc:creator>Jessica Albon</dc:creator>
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		<description><![CDATA[Let&#8217;s cut to the chase&#8211;if you&#8217;re not getting value from these weekly seminars, or if you just plain don&#8217;t have time to apply what you&#8217;re learning, you can unsubscribe easily by clicking on the link at the end of today&#8217;s issue. It&#8217;s not that I want you to go! But, I don&#8217;t want you to [...]]]></description>
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		<title>Q &amp; A About Information</title>
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		<pubDate>Mon, 09 May 2005 15:09:17 +0000</pubDate>
		<dc:creator>Jessica Albon</dc:creator>
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		<description><![CDATA[This week, you sent in fantastic requests! I wish there was space to answer them all. These were the three most-asked on sharing information in your newsletter. Q: I want to add multimedia to my newsletter, but have no idea how to start. I want to make sure it&#8217;s really professional. Please help! Audio is [...]]]></description>
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		<title>Delivering Information in a Way that Entices Readers</title>
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		<pubDate>Fri, 29 Apr 2005 17:33:45 +0000</pubDate>
		<dc:creator>Jessica Albon</dc:creator>
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		<description><![CDATA[Let&#8217;s face it, black text on a white background wears out even the most loyal readers. And, sometimes, we just plain want the Internet to live up to its original promise. Where&#8217;s that multimedia and interaction when you need it? It&#8217;s not enough for you to share great information in your newsletter&#8211;you need to share [...]]]></description>
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		<title>Audio: Delivering Information in a Way that Entices Readers</title>
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		<pubDate>Thu, 28 Apr 2005 18:35:18 +0000</pubDate>
		<dc:creator>Jessica Albon</dc:creator>
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		<title>How to Know if You&#8217;re Giving Away Your Crown</title>
		<link>http://www.thenewslettercoach.com/archives/15</link>
		<comments>http://www.thenewslettercoach.com/archives/15#comments</comments>
		<pubDate>Thu, 28 Apr 2005 17:20:41 +0000</pubDate>
		<dc:creator>Jessica Albon</dc:creator>
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		<description><![CDATA[Last week, I was speaking with a client (we&#8217;ll call her Jane) who was wondering about what she should write about in her newsletter. Jane&#8217;s an independent professional who consults with retailers to help them maximize their sales. She has a loyal client base and has just started her newsletter. She&#8217;s on her third issue. [...]]]></description>
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