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	<title>Newsletters in Focus &#187; Awareness</title>
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	<description>Published by Jessica Albon of The Write Exposure</description>
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		<title>Your 2-Minute Pep Talk: Be Aware of Your Changes</title>
		<link>http://www.thenewslettercoach.com/archives/32</link>
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		<pubDate>Mon, 18 Jul 2005 15:00:21 +0000</pubDate>
		<dc:creator>Jessica Albon</dc:creator>
				<category><![CDATA[Awareness]]></category>

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		<description><![CDATA[We all have those friends who seemingly have the gift of hospitality&#8211;you can&#8217;t set an empty glass back on the table before it&#8217;s filled again, the room isn&#8217;t too hot nor too cold, and the food is always perfect. And you may feel like I do&#8211;that there&#8217;s no way I could ever be that good [...]]]></description>
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		<title>Audio: Your Two-Minute Pep Talk</title>
		<link>http://www.thenewslettercoach.com/archives/33</link>
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		<pubDate>Mon, 18 Jul 2005 13:58:14 +0000</pubDate>
		<dc:creator>Jessica Albon</dc:creator>
				<category><![CDATA[Awareness]]></category>
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		<description><![CDATA[Audio for Your Two-Minute Pep Talk (running time, 3 minutes&#8211;because you&#8217;re a much faster reader than I am ). To download the file, simply right-click the link and select &#8220;Save Target As.&#8221; Or, you can use a great podcast program like iPodder which will keep track of all of your podcasts for you. Download audio [...]]]></description>
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		<title>Q &amp; A: Readers Want to Read Between the Lines</title>
		<link>http://www.thenewslettercoach.com/archives/31</link>
		<comments>http://www.thenewslettercoach.com/archives/31#comments</comments>
		<pubDate>Mon, 11 Jul 2005 14:00:40 +0000</pubDate>
		<dc:creator>Jessica Albon</dc:creator>
				<category><![CDATA[Awareness]]></category>

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		<description><![CDATA[I&#8217;ve mentioned before that I seldom watch the news on TV, so it was a bit out of the ordinary that I saw the coverage of the terrorist attacks in London last week. Several reporters mentioned the dramatic change&#8211;from being awarded the Olympics just the day before. What does this have to do with newsletters [...]]]></description>
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		<title>Your Handy-Dandy Detective Kit</title>
		<link>http://www.thenewslettercoach.com/archives/28</link>
		<comments>http://www.thenewslettercoach.com/archives/28#comments</comments>
		<pubDate>Mon, 27 Jun 2005 15:00:09 +0000</pubDate>
		<dc:creator>Jessica Albon</dc:creator>
				<category><![CDATA[Awareness]]></category>

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		<description><![CDATA[As a second-grader, I was a huge fan of mysteries. For Christmas that year, I received a detective kit so I could go out and solve mysteries just like the characters in my favorite books. With fingerprinting powder, a silly disguise, and code-breaking supplies. But, the part of the kit that was the most fun [...]]]></description>
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		<title>Audio: Your Handy-Dandy Detective Kit</title>
		<link>http://www.thenewslettercoach.com/archives/29</link>
		<comments>http://www.thenewslettercoach.com/archives/29#comments</comments>
		<pubDate>Mon, 27 Jun 2005 14:58:36 +0000</pubDate>
		<dc:creator>Jessica Albon</dc:creator>
				<category><![CDATA[Awareness]]></category>
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		<description><![CDATA[Listen to Your Handy-Dandy Detective Kit by downloading the audio file. Simply right click and select &#8220;Save Target As&#8221; to start your download. Approximate Listening Time: 3 Minutes Audio: Your Handy-Dandy Detective Kit]]></description>
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		<title>What are you missing?</title>
		<link>http://www.thenewslettercoach.com/archives/26</link>
		<comments>http://www.thenewslettercoach.com/archives/26#comments</comments>
		<pubDate>Mon, 20 Jun 2005 15:00:43 +0000</pubDate>
		<dc:creator>Jessica Albon</dc:creator>
				<category><![CDATA[Awareness]]></category>

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		<description><![CDATA[Last week, I was talking with a client about her newsletter stats. We were looking at click-thru rates, open rates, *sales percentages* and more. We looked at the feedback she was getting and whether or not those readers were converting. We compared how people discovered her newsletter with how likely they were to interact with [...]]]></description>
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		<title>Audio: What Are You Missing?</title>
		<link>http://www.thenewslettercoach.com/archives/27</link>
		<comments>http://www.thenewslettercoach.com/archives/27#comments</comments>
		<pubDate>Mon, 20 Jun 2005 14:59:43 +0000</pubDate>
		<dc:creator>Jessica Albon</dc:creator>
				<category><![CDATA[Awareness]]></category>
		<category><![CDATA[Podcasts]]></category>

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		<description><![CDATA[I&#8217;ve heard from a couple of you that you really enjoyed the audio versions of the newsletter, warts and all . So, although I&#8217;m completely out of my element here and the quality really isn&#8217;t the best&#8230; I&#8217;ll continue to record an audio version of each article. For now, I&#8217;m dropping the music intro as [...]]]></description>
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